Older women in their 50s and 60s have spent cash on high-ticket, jewel-encrusted couture items. Thi Bui, store manager of the Sanrio store, said it’s not just the young girls who come in the store to fawn over the merchandise. Now that she can finally afford to buy what she wants, she treats her daughter and herself to Hello Kitty items – a designer Hello Kitty bag for mom, toys for daughter. Rodriguez remembers visiting a mall in Guadalajara, Mexico and picking out tiny Hello Kitty items as an 8-year-old. “I’ve been a fan of Hello Kitty since I was a kid.”Įlizabeth Rodriguez, 32, of Costa Mesa unabashedly admits she’s a bigger fan of Hello Kitty than her 10-year-old daughter, Maria Zuniga. She spends $100 a month on Hello Kitty plush toys, pens and other items. Jonica Motoike, 43, of La Habra, works as a dietician and keeps her work notes on a Hello Kitty clipboard. She’s loved by 5-year-olds and celebrities including Paris Hilton and Kimora Lee Simmons. ![]() She can be found in baby nurseries and office cubicles. Hello Kitty fetches billions of dollars in annual retail revenues. “I think if I had a little girl, I would buy Hello Kitty, too, because I grew up with it. “We grew up with it,” said Julia Chan, 35, of Irvine. Much of the appeal of the character carries over generations, as moms view Hello Kitty as a throwback to their childhoods and their daughters coo over the toys for their cuteness. “I just think it’s adorable,” said Jocelyn Palmerin, a 17-year-old from Laguna Niguel, while perusing wallets with her friend. Bigger girls filled their baskets with trinkets and doodads. Little girls lined up to get their photos taken with a life-size Hello Kitty. They bought Hello Kitty plush toys, pencils and cell phone charms. ![]() COSTA MESA Hello Kitty may have officially turned 35 this year but the cute, mouthless feline will remain forever young to her legions of fans.ĭozens showed up to South Coast Plaza’s Sanrio store today to show their love for the ubiquitous cartoon character’s anniversary.
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